A stay at The Bower Byron Bay blends magazine-worthy style with the laid-back charm of a boutique hotel. As one of Byron Bay’s leading luxury stays, The Bower sets the standard for comfort, design, and effortless sophistication.
The facts
Traveller: Lisa O’Brien
Room: The Bower Studios
Address: 28 Bangalow Rd, Byron Bay NSW 2481
Date: 20-22 July 2025
Best for: A chic retreat, The Bower is a beautifully renovated and stylish property offering a refined yet relaxed escape from the everyday. Perfect for couples, its high-end finishes and personalised touches create an idyllic setting for a memorable getaway.
The Signature factor
Combining New York sophistication with Byron Bay’s barefoot luxury, The Bower stands out for its striking façade, unique design touches like the round mineral pool, and beautifully appointed private accommodations — the hallmarks of Signature style.
The concept
The Bower Byron Bay is celebrated for its luxurious, boutique accommodation. The hotel reimagines the beach hotel concept, with high-end furniture, one-of-a-kind artworks and a sophisticated muted colour palette.
First impressions
The warm, friendly and professional staff are fantastic from the moment we check in. The hotel bikes line the path and the first glimpse of tranquil oasis that awaits, all instant signals that a relaxing luxurious break awaits you.
The room
The Studio Sanctuary is more than a room, it’s an adult only sanctuary curated for the discerning traveller. From the moment you step inside, guests are immediately enveloped in an atmosphere of serenity. While the four-poster bed is the undisputed centrepiece, the ensuite is also a showstopper. This magnificent freestanding stone bath is complimented by a lavish rain shower and designer amenities.
Top suite
The Bower Cottage is a classic country home that sleeps up to ten guests, nestled in complete privacy within The Bower’s lush tropical landscape. Though it’s the original 100-year-old dwelling, any hint of tradition fades as you step through the door into a sophisticated five-bedroom retreat, where contemporary luxury meets timeless character. Each of the five spacious bedrooms (three with ensuites) flows seamlessly into open-plan living spaces and a generous deck framed by verdant gardens. Adding to its appeal, The Cottage features an exclusive mineral cedar hot tub, a decadent wellness indulgence and the perfect spot to sit back, relax and exhale.
I wish I could take home…
If only the property could put their overall aesthetic into a gift bag. The moody, refined and textural palette achieves a high-end atmosphere that I would love to replicate at home.
Spa life
The on-site hotel spa offers a holistic approach to wellness with soothing massages, invigorating facials and indulgent treatments.
Staying in
The Bower Byron Bay is an elegant and private sanctuary that you won’t want to leave. The heated magnesium pool and tranquil spa create an environment you can immerse yourself in day and night. It’s also located right next door to The General Store Cafe, which servea the most amazing breakfast options.
Stepping out
The Bower Byron Bay is strategically situated within walking distance of the amazing Jonson Lane restaurant precinct. A stay wouldn’t be complete without a reservation at both Light Years and Pixie. Light Years is known for its sensational modern Asian cuisine and Pixie for its unique coastal, Italian-style flavors.
The accolades
A key feature of this property is the award winning heated circular magnesium pool that’s “made for Instagram”, surrounded by lush tropical gardens and providing a serene place to relax – and we loved the poolside cocktail service.
Celebrity sightings
While this retreat is a known favorite for high-profile visitors to Byron Bay, The Bower maintains a discreet approach to its guest list. However, The Bower’s style of secluded, high–end luxury makes it a very attractive option for them. Though, we did have the honour of meeting Pat Rafter at The General Store Cafe.
Insider’s tips
No two Bower Byron Bay accommodation options are exactly the same. Rather, they offer a unique range of room types, all gorgeously decorated in The Bower’s eclectic style. So, we would suggest checking them all out online before selecting the most suitable. Byron Bay is always busy, so it’s a good idea to ask the staff to secure you some dinner reservations in advance upon booking.
Green thumbs up?
The Bower is deeply committed to protecting its stunning natural surroundings for generations to come. Thoughtful sustainability is woven into every detail — from cleverly designed rooms and solar power to a zip tap for refilling your water bottle poolside, and locally sourced, eco-friendly products. Guests can enjoy air-conditioned comfort or a swim in the heated pool completely guilt-free. Sustainability has truly become a hallmark of The Bower’s signature style.
Final verdict
A stay at The Bower Byron Bay is more than a holiday, it is an immersion in chic, sophisticated escapism. Its success lies in the seamless marriage of moody, New York-inspired design with relaxed coastal luxury. From the sanctuary of your elegantly appointed room to the iconic circular magnesium pool, complemented by flawless, attentive service, every detail is designed to enchant and elevate your escape.
Where to find The Bower Byron Bay
- www.thebowerbyronbay.com.au
- stay@thebowerbyronbay.com.au
- (02) 6680 9577
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