Discover what the locals know: a new era of authentic travel.
Luxury travel is changing. The modern traveller seeks not just to see the world, but to feel it, to dine where locals dine, to celebrate their traditions and to experience the true rhythm of a place. In response to this growing appetite for authentic connection, Azamara Cruises has unveiled the next evolution of its acclaimed Destination Immersion experiences: a new program aptly titled ‘Discover What the Locals Know’. Renowned for its intimate ships, extended stays and overnights in port, Azamara has long been the cruise line for those who crave cultural depth over checklists. Now, with the 2026–2027 itineraries, the small-ship line is doubling down on its promise to deliver travel that goes beyond sightseeing, transforming every voyage into a living, breathing journey through local life.
A fresh lens on discovery
“Travel expectations are evolving, with a growing desire for genuine, immersive experiences that gobeyond the typical tourist view,” says Dondra Ritzenthaler, CEO of Azamara Cruises. “Today’s travellers want to connect more deeply — sharing meals where locals gather, celebrating regional traditions, and exploring everyday life with a fresh perspective. That’s what ‘Discover What the Locals Know’ offers: a reimagined approach to cruise travel that brings guests closer to the heart of each destination.”
It’s an invitation to slow down, step off the beaten path, and see each port through the eyes of those who call it home. Whether it’s walking the quiet waterfront of Gythion, Greece, or wandering the cobblestone streets of Şirince, Turkey, the program celebrates the unscripted, soulful moments that linger long after the journey ends.
Mediterranean magic, reimagined
Launching across Azamara’s 2026–2027 Mediterranean program, which runs from fall through spring, the enhanced itineraries promise access to rich, culturally nuanced experiences. Guests can expect:
- Small-group excursions hosted by locals — from artisans and chefs to historians and musicians— who share their craft and passion firsthand.
- Privileged access to European film festivals, regional celebrations, and local workshops.
- Culinary adventures highlighting time-honoured recipes and seasonal produce.
- Exclusive entry to world-famous cities during off-peak hours, when the crowds thin and the magic feels personal again.
And, of course, Azamara’s hallmark late-night stays and overnights allow travellers to explore these destinations without the rush — to linger longer over a meal, join a twilight festival, or simply watcha city come alive under starlight.
Experiences to remember
Each sailing features bespoke cultural moments that capture the essence of place. Highlights include:
Florence, Italy – Festival dei Popoli
During the 7-Night Best of the Mediterranean: Florence, Genoa & Marseille voyage, settle into one of Florence’s historic cinemas for the city’s iconic Festival dei Popoli. Join locals as they celebrate international documentary filmmaking — an experience steeped in storytelling, artistry, and connection.
Catania, Sicily – Maratona Belliniana
On the 7-Night Best of the Mediterranean: Saranda, Catania & Amalfi Coast, celebrate the birthday of composer Vincenzo Bellini on November 3rd. The entire city comes alive in song with Maratona Belliniana, a day of musical tributes and performances honouring the beloved maestro.
Seville, Spain – European Film Festival
Experience a double overnight on the 9-Night Spain Intensive: Valencia, Cartagena & Seville cruise and join Sevillanos for the city’s celebrated fi lm festival. The streets buzz with creativeenergy as local and international artists converge for screenings, performances, and parties.
Santa Margherita, Italy – Olive Harvest Season
On the 8-Night Italy Intensive: Portofino, Florence & Porto Santo Stefano sailing, follow locals into the olive groves as autumn unfolds. Learn the art of harvesting and visit a family-run
frantoio to sample the season’s first golden pressings straight from the source.
Florence, Italy – Christmas in the Piazza del Duomo
Celebrate the festive season aboard the 7-Night Christmas Cruise: Florence, Mahon & Palma. The heart of Florence transforms into a winter wonderland with the Piazza del Duomo Market — filled with handcrafted gifts, holiday sweets, nativity scenes, and carolling choirs beneath the city’s Renaissance spires.
Travelling with time and intention
Beyond the curated experiences, what sets Azamara apart is how it travels. Its fleet of small boutique ships — carrying fewer than 700 guests — can dock in ports larger vessels cannot, offering a front-row seat to some of the world’s most enchanting harbours and hidden towns. With more overnights and late departures than any other cruise line, guests have the freedom to explore each destination deeply and on their own terms.
The 2026–2027 program also embraces the quieter, more contemplative months of travel. Cruising the Mediterranean in the cooler seasons means fewer crowds, greater authenticity, and a deeper connection to place — an ideal environment for cultural discovery.
Meaningful travel for the culturally curious
Azamara’s ‘Discover What the Locals Know’ is more than a collection of new excursions — it’s a philosophy. It reflects a shift toward slower, more intentional travel, where connection outweighs consumption, and where the richest souvenirs are stories shared and friendships formed along the way. For travellers who crave authenticity without sacrificing comfort or sophistication, this next chapter of Azamara’s Destination Immersion experience offers the perfect blend of luxury and local life.
All sailings in the ‘Discover What the Locals Know’ collection are now open for booking at www.azamara.com
This article was produced with content supplied by Azamara Cruises and is a Signature Luxury Travel & Style digital exclusive. Be the first to see more exclusive online content by subscribing to the enewsletter below.
